The Magasin du Nord Fashion Prize is Denmark’s biggest award for new fashion talent. Launched in 2012 by the Wessel & Vett Foundation. This year’s finalists were unveiled at on August 25th. Final judging by the Jury takes in October 2021.

The recipient of the main prize of 300,000 DKK will be chosen by the 14 members of the jury who will be looking at participants’ portfolios for sustainability and ethical responsibility, business ideas, and innovation and originality of design. All finalists each receive a scholarship of 10,000 DKK.

As a new feature Magasin du Nord Fashion Prize introduce a winner picked by the audience. The winner receives 50.000 DKK and will be announced after thee final judging in October.

The support is not only financial: finalists will also receive mentoring from a network of industry experts, advising on sales, production, PR, and business development.

The Magasin du Nord Fashion Prize is organised by the Wessel & Vett Foundation as the next step in its commitment to nurturing Danish design talent.