The mfpen brand journey began with Sigurd Bank's search for a silhouette he didn't see anywhere in contemporary Danish menswear. Educated in fashion with expertise in sourcing and production, he created his own; initially just a few items – a pair of trousers and a coat. Now, he has a full collection with a solid brand identity.
How do you consider sustainability in your collections?
I’m very reluctant to call any type of fashion "sustainable". Often sustainability is defined as organic cotton, recycled polyester or some other vague certification. It’s sad to see how these are often used as a way to provide someone with a good conscience while making them consume more. If we are to really take this alarming world situation seriously, we have to stop overproducing and utilise the resources that already exist.
While 90% of our garment materials come from deadstock and surplus sources, and while that will be 100% within a year, this is not enough. We as an industry and my own brand need to reconsider the linear perception of fashion where something quickly dies.
What has happened since you participated in the Magasin du Nord Fashion Prize the first time?
We have grown a lot as a brand and already managed to restructure a lot of our manufacturing to be more responsible as part of our goals for a better future. For the FW20 collection we also gained a lot of renowned stores, mainly in Korea and Japan, but also Danish shops like Ssense, Neighbour, and Storm.
How do you stand out from the crowd in 2020?
I purposely have set up my business in a way where we are less reliable on growth for survival. This means that I have more freedom to change and explore new approaches, like the turnaround decision to solely use deadstock. The mfpen aesthetic is classic yet contemporary, and together with the subtle styling this makes the brand stand out in a profound and sophisticated manner.