Behind the Scenes
Design
Behind the Scenes
Business plan
Diary

INTERVIEW WITH MAJA BRIX

What’s usually the starting point of your design process? 

Maja Brix (MB): A good reason

 

Describe your collection this season in 5 words? 

MB: I don’t do seasons but the sum of all the designs I have released, forms a collection that is: Simple considered raw modern elegance

 

Please tell how you’re preparing yourself for the jury presentations? 

MB: I have set myself some goals for what I should achieve on a practical level. That has settled and now spending a lot of time putting the right words on what I do.

Design, sustainability or business – how do you plan to prioritise your efforts?

MB: I’m a designer and that is my focus but in my case, sustainability and business forms the design and vice versa.

 

What would be the first sentence you say at the presentation?

MB: My label is founded on two main values: One is ambitious sustainability, and the other is strong conceptual design

Studio visits
Studio visits
Diary

INTERVIEW WITH MAJA BRIX

Could you please describe your studio?

Maja Brix (MB): At the moment my company is split in two places. My sewing studio and my Maja Brix Store at Etage Projects. One is a very vibrant energetic space full of patterns, samples and fabric waiting to be connected and brought to life. The other frames the product and allows me to project the core of the brand

 

How would the daily routine look like at your studio?

MB:  I’m not a very linear person and don’t have routines. The only thing that comes close, starts outside the studio, is my morning dip in the harbour. 

 

Do you have a guilty pleasure (snack, music, etc)?

MB: In general I don’t feel particularly guilty about things that gives me pleasure:-)

 

What has happened with your work routines during the pandemic?

MB: I’m working more from home

 

How do you get inspired at the moment?

MB: I’m very interested in spiritual functionality of clothing. Both In a ceremonial context but also privately. How it can help us to heal, connect or strengthen. This is something I have worked with for a long time but became even more present in my work trough the pandemic.

Studio visits
Studio visits
Studio visits
Studio visits
Studio visits
Studio visits