Design
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Behind the Scenes
1 minute 53 seconds
Diary

INTERVIEW WITH JULIE BRØGGER

Name?

Julie Brøgger

Age?

38

Background?

JB: A Royal Danish Academy of Art alumni and spent the first years of my career working for some of London’s most renowned brands, like JW Anderson, Preen by Thornton Bregazzi and Erdem

Design philosophy?

JB: Functionality is not enough, we also need excitement, pleasure, fun, and yes beauty!

What convinced you to start your own brand?

JB: Working for other brands for years, and learning from great creative directors, I believed I had the right tools to build something new.

What production qualities are found in your designs, and what characterises your products?

JB: High quality conscious production in the UK and EU, all materials are sourced from these regions, minimize our footprint by never shipping materials and production by air. We only work with factories with fair wages and good working conditions.

How do you consider sustainability in your collections?

JB: First and foremost I work with longevity as a core principal. I want the clothes we create to last seasons and years -not just a few months. Longevity is considered in both quality and design, to create longlasting value for both the initial customer but also to resale value.

I always strive to find the most sustainable solution for our raw materials, and work with a minimal waste philosophy. Any potential left over materials are donated to local organizations and schools that repurpose them.

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Diary

INTERVIEW WITH JULIE BRØGGER

Describe your collection this season in 5 words?

Julie Brøgger (JB): An exploration of female power and construction.

Please tell how you’re preparing yourself for the jury presentations?

JB: It is a great opportunity to present Brøgger to such a strong jury. Preparing for a presentation like this gives the opportunity to evaluate the business and brand in depth witch is not usually a priority in a busy schedule.

Is there one jury member you’re particular excited to meet?

JB: Rebekka Bay, I have great respect for what she has achieved with commercial brands, always with great creative integrity.

Design, sustainability or business – how do you plan to prioritise your efforts? 

JB: They all go hand in hand really. Brøgger is a design and quality led brand so that is always a priority. And it that lies longevity of the product, something I believe is the cornerstone of sustainable luxury fashion.

Protecting and developing the business is very important right now, the pandemic has really shown that. No brand is an island, other businesses are reliant on us, so we have a responsibility to prioritise it.

What would be the first sentence you say at the presentation?

JB: Hi, nice to meet you, let me tell you what Brøgger is all about!

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Studio visits
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Studio visits
Diary

INTERVIEW WITH JULIE BRØGGER

Could you please describe your studio?

Julie Brøgger (JB): Our studio is in the portobello area in London, just by the north end of the portobello road market.

The studio is under a motorway, so we can hear the faint noise from the cars above. We’ve all agreed it sounds like waves. It’s a quite basic concrete room but a good empty canvas to create. All the neighbors are artists and creatives so there is a great atmosphere.

How would the daily routine look like at your studio?

JB: No day is really the same. It all depends on where we are in the process. At the moment we are in the middle of new development for AW21, and that means pattern cutting, toiling and testing materials, shapes and techniques.

Do you have a guilty pleasure (snack, music, etc)? 

JB: We listen to an awful lot of true crime podcasts in the studio. Every time a new person starts we have to warn them a bit… but it is great for focus!

What has happened with your work routines during the pandemic?

JB: London was in a very strict lockdown with curfews and restrictions for almost 6 months. I live 10min away so I could walk there, but I was on my own for months. Just me and my dog. It was a big change from a usually busy studio.

How do you get inspired at the moment?

JB: It is definitely more internet based than normally

What’s usually the starting point of your design process?

JB: Museum and art gallery visits, and markets. Like the portobello road market close to the studio.

Studio visits
Studio visits
Studio visits