The Magasin du Nord Fashion Prize is Denmark’s biggest award for fashion design. Launched in 2012, the Prize is awarded to a rising star designer selected by a panel of Danish and international experts. This support covers various areas of expertise that are critical to an upcoming fashion brand. The Prize was established by the Wessel & Vett Foundation as the next step in its commitment to nurturing Danish design talent.

“Investing in the future of fashion is at the core of the Magasin du Nord Foundation’s values and vision. For many years the Foundation has supported emerging designers as they take their first steps in the business. We are passionate about innovation and creativity – we see it as our duty to help inject freshness and energy into the industry.”

— Nina Wedell-Wedellsborg, Magasin du Nord Foundation board member

“It is with great enthusiasm that I follow the world of Danish design. These days, Denmark has a range of strong talents. I hope the prize will help yet another new Danish brand to establish itself at home – and hopefully abroad, too. An endowment of this size can make a huge difference for an up-and-coming designer.”

— Her Royal Highness Crown Princess Mary