Welcome

During the past year, the Magasin du Nord Fashion Prize has changed and adapted to the challenges facing the fashion industry in the wake of the Covid-19 virus. This means designers’ presentations move into the digital sphere on this online platform. On Magasinfashionprize.com you will be able to follow the ten finalists and see who receive the prize of 200,000 kroner. The winner will be chosen by the jury’s 14 members based on sustainability and ethical responsibility, business ideas, and originality of design.

Introducing the Magasin du Nord Fashion Prize finalists

Introducing the Magasin du Nord Fashion Prize finalists

55 seconds

INTERVIEW WITH ASTRID ANDERSEN

 Design, sustainability or business – how do you plan to priorities your efforts?

Astrid Andersen (AA): Design is my core passion. Creating fashion that inspires the customer and contributing to an industry that has to stay inspirational in order to be sustainable – we need to buy better and less and that consumer behaviour is driven by the essence of fashion

What has happened with your work routines during the pandemic?

AA: I had a lot of time alone in the studio and it reminded me a lot of when I started the brand and it was just me 24/7 in here and in some way reconnecting with that passion and mindset is very healthy in our industry.

Do you have a guilty pleasure (snack, music, etc)?

AA: Each season I feel like a new guilty pleasure emerges whether its romkugler* from the local bakery or Justin Bieber it somehow finds its way in.

How would the daily routine look like at your studio?

AA: It depends very much on the season – sometimes its very production focused which would mean a lot of time at the computer only, but right now we are working on the next show in February so we are working on our mood boards, fabrics and sampling the first silhouettes.

Please tell how your preparing yourself for the jury presentations?

AA: Im taking time to reflect on what is actually important to me as Im sure that has to be the center of the presentation when also talking about where you want the brand to go in the future. Its really important to me that my intentions and passion around my brand is communicated clearly because I value that as my biggest asset.

What would be the first sentence you say at the presentation?

AA: Hi my name is Astrid.

INTERVIEW WITH MFPEN 

How do you get inspired at the moment?

MFPEN (MP:) By the fabrics I find which is all deadstock, they determine how my collections are built up.

I am trying to go a year without flying, so travel is a no go.

If I have time I try to watch some movies, at the moment I am super drawn to the popular culture of my early teen years.

Just watched Vanilla Sky again, lol.

What’s usually the starting point of your design process?

MP: There’s no starting point, it’s a constant process.

 

What has happened with your work routines during the pandemic?

MP: Nothing actually, except for less travelling and lots of zoom calls.

Please tell how you’re preparing yourself for the jury presentations?

MP: At the moment I am buying a lot of deadstock fabrics for securing future collections. So I didn’t have the time yet.

 

Is there one jury member you’re particularly excited to meet?

MP: All of them of course <3

 

 

INTERVIEW WITH FREYA DALSJØ 

How would the daily routine look like at your studio? 

Freya Dalsjø (FD): Everyday is different, the tasks are always changing. I am doing everything from patterns, toiles, draping, ordering trims, keeping contact with my manufacturing company, working on interior ideas for my store, researching suppliers, working on photo ideas, sewing some pieces etc. etc. Everything.

Do you have a guilty pleasure (snack, music, etc)?  

FD: Not really, I don’t think I have guilty pleasures at the moment that I feel bad or ashamed about, I allow myself to get or do what I need when I work, to do the best work.

What has happened with your work routines during the pandemic? How do you get inspired at the moment? 

FD: I have gotten into a good habit again of long phone call conversations, reconnected with friends around the world, since everyone has had more time at home and alone than usual. My inspiration usually comes from conversations, discussions on common points of interest, research, books, architecture and also very much from handling and working with the fabric in the studio.

 

What’s usually the starting point of your design process? 

FD: The mannequin

Describe your collection this season in 5 words?

FD: What I’d like to wear

Please tell how your preparing yourself for the jury presentations? 

FD: I’ll write down my points and arrange them in order.

Design, sustainability or business – how do you plan to prioritise your efforts?

FD: Definitely design. I do what I love to do and then I try to make a living out of it. But running a small business you’ll need to be good at all three to survive.

 

INTERVIEW WITH JULIE BRØGGER 

What has happened with your work routines during the pandemic?

Julie Brøgger (JB): London was in a very strict lockdown with curfews and restrictions for almost 6 months. I live 10min away so I could walk there, but I was on my own for months. Just me and my dog. It was a big change from a usually busy studio.

 

How do you get inspired at the moment?

JB: It is definitely more internet based than normally

What’s usually the starting point of your design process?

JB: Museum and art gallery visits, and markets. Like the portobello road market close to the studio.

Please tell how your preparing yourself for the jury presentations?

JB: It is a great opportunity to present Brøgger to such a strong jury. Preparing for a presentation like this gives the opportunity to evaluate the business and brand in depth witch is not usually a priority in a busy schedule.

Is there one jury member you’re particular excited to meet?

JB: Rebekka Bay, I have great respect for what she has achieved with commercial brands, always with great creative integrity.

What would be the first sentence you say at the presentation?

JB: Hi, nice to meet you, let me tell you what Brøgger is all about!

INTERVIEW WITH MAIKEL TAWADROS 

Could you please describe your studio?

Maikel Tawadros (MT): My studio/atelier is based in a separate room in my private home close to Kongens Have and Nyboder. My studio is about 15 squaremeters and it’s where my creative process starts and where they are executed. It’s kind of my own little creative space where I can have my mood boards on the walls, my samples can hang on the rack and where I can lay down on my daybed whenever I need a break from all those thoughts going through my hectic mind – Roughly speaking, I can say that this is where most of my ideas for my arv® styles are born.

How would the daily routine look like at your studio?

MT: Besides waking up in my bed next to my partner and our dog Muffin, I always start my day with a strong cup of coffee with a dash of milk in my window sill. I simply don’t function without my morning coffee. Then I start checking my mails and my instagram and sometimes Facebook (only to check if there is anyone I know who has birthday). After that is done most of the days starts with getting myself ready and then it’s either me in front of my computer or me rushing out the door to meetings…This is actually how most of my days looks like if I’m not doing photo shoots or something like that. And of course lot’s of walks in either Østre Anlæg or Kongens Have with Muffin.

How do you get inspired at the moment?

MT: I get inspired everyday whether it’s small things like objects, people, a garment, a story etc. Once I have an idea I act on it by drawing or researching it. But at the moment I’m looking very much into old historian clothes and accessories on how I can reinterpret them into something contemporary and still have that sense of the unique“Copenhagen spirit” to it which arv® stives. I always keep an eye on the Copenhagen style and what’s going on the streets and on the art scene especially among the younger people since they are a kind of first movers when it comes to adapting and making fashion a personal and individual thing.

Please tell how you’re preparing yourself for the jury presentations?

MT: Besides developing a couple of new styles among other existing arv® styles that will be presented for the jury during my time in front of them, I’m looking into how I will present myself & my brand including my priorities within sustainability. It’s really important for me that the jury get a sense of who I am and not only my clothes. I want them to understand that this is my life, and my big passion working with fashion & design. Another thing I will highlight or have focus on is the business part of arv® – What I have in mind for the future and how I want to developpe… Hopefully with guidance or maybe even financial help from one or a few of the jury members.

Is there one jury member you’re particular excited to meet?

MT: All of them of course!!! But now when the question is about one specific jury member I will have to go with Grace Wales Bonner – I think she is such a talented and inspiring designer!