Christine Hyun Mi Nielsen is a true international: born in South Korea, a Danish national, a London design graduate, and a resident of Paris. Before launching her own brand in 2016, she was Head of Womenswear Design at Alexander McQueen in London. Her complex and futuristic silhouettes with meticulous handwork remains true to the French couture tradition and a far cry from Scandinavian minimalism.


What can the Magasin du Nord Fashion Prize do for you if you win?

I hope the prize will help spread awareness of my brand and lead to fruitful collaborations. Then there is the financial aspect; it is a large prize that could help expand my team or find a permanent studio. At the moment I work out of my 100 m2 apartment in Paris. With industrial sewing machines, hot irons, interns, and freelancers in one place it gets intense.


What convinced you to start your own brand?

I met a lady in Paris who saw my work and asked, "why don't you go into business on your own?" After a few months of consideration we met again. She introduced me to people and pointed me in the right direction.


What person, historic or living, would you like to see in your collection?

I would like to dress assertive working women, like Kirsten Bjerring Malling, the Danish ambassador in Paris – and Beyonce (again).