After graduating KADK Schools of Design, Julie Kirstine Brøgger worked in London for JW Anderson, Preen by Thornton Bregazzi, and Erdem. Her designs move on the fault lines between feminine and masculine and day / formal wear, reflected in the choice of materials, treatment, and cutting. She continues to live in London, where her Brøgger label is based.


What convinced you to start your own brand?

After having worked for several years in London with some truly skilled creative directors, I felt prepared to venture into my own universe. And the dream of building something from the ground up, exactly as I wanted it, became difficult to ignore.


What production qualities are found in your designs?

I source all my materials in the EU and Great Britain, ranging from Italian sartorial wools to printed silks. We only work with suppliers who allow small quantities to avoid the waste of overproduction.


What person, historic or living, would you like to see in your collection?

Queen Margaret II or Karen Blixen, two of my favourite women.

What is the most important knowledge you have gained as a designer so far?

That persistence and a bit of stubbornness are indispensible when building a label from the ground up. The world doesn't "need" more brands, so it's important to steadfastly believe that you have something to offer in a market that's already saturated.


What can the Magasin du Nord Fashion Prize do for you if you win?  

The mentor network would be invaluable to me. Being able to spar with experienced people in the trade, offering a wholly different perspective, would give me a giant push forward. I'd use the prize money to expand my tiny team, especially in production and PR, so we can do even better.