Educated at Central Saint Martins College of Art and Design in Fashion womenswear, Maja Brix spent eight years as head designer for Henrik Vibskov Femme, before launching her own label in 2016. With pieces ranging from dresses and scarves to a unisex suit with the mandatory white shirt, this is a fresh take on Scandinavian style with an international outlook.
What convinced you to start your own brand?
I've always wanted to found my own brand to debate the role of fashion and use clothing in a deliberate manner as a medium. It's an amazing avenue for creativity and communication, and this is the type of platform I wish to build.
What characterises your products?
Simple and well-conceived. Potent without yelling. 90% of my items are produced by tailors in my Copenhagen shop and studio.
What person, historic or living, would you like to see in your collection?
Men and women using their minds, skills, or spirits to make a better world.
How do you consider sustainability in your collections?
I do sustainability 360 degrees, meaning that I only choose the most sustainable fabric options. I have built my own library of sustainable materials. Most important is my business model, which allows me to avoid waste by having no storage or surplus production. I tailor the pieces to each client, ensuring that they feel comfortable in the clothes, use them, and take care of them.
What can the Magasin du Nord Fashion Prize do for you if you win?
It can help me along the path I am clearing for myself now; to grow and develop my business model in a sustainable manner, including adding new people to build on my foundation and create a strong alternative to the way the fashion business runs these days.